Subject Category – Information Systems and Management. Subject Category – Marketing Management of Technology and Innovation. Subject Area – Business, Management and Accounting.
Econometric methods and modeling in innovative marketing.Property rights for innovations and inventions.Corporate culture and innovative marketing.Corporate governance and social responsibility.Company staff`s stimulation for marketing innovations development.Innovations in forms, methods and tools of marketing.State policy in the sphere of innovations and innovative marketing.The target audience of the journal includes researchers, scholars, lecturers, students, and practitioners. The privilege of publication is given to the original, conceptually new and contemporary manuscripts, which are devoted to the critical analysis of marketing, overview of new marketing tendencies, innovative techniques of marketing, including psychology methods and so on. It also analyzes the crucial issues of market demand and supply imbalances, prices prediction, and forecasting, organization of R&D for the innovative products and services, advertising and PR-management. The journal focuses on the results of scientific researches, concerning utilization of innovative marketing instruments, their nature, varieties, functions, efficiency, etc. It is published in English with quarterly frequency, in Sumy (Ukraine).
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The Journal is double blind peer-reviewed and started to be a full open-access one since the 20th of August, 2019.
Since 2019, the "Innovative Marketing" Journal is the Member (JM13791) of the Committee on Publication Ethics (COPE).